Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, through his blog, online courses, in-person lectures, and bestselling books. His marketing and business ideas that have made their way into the mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.
In this Summit session:
- What it means to really SEE our ideal clients
- Why all we need to be successful is the smallest viable market
- What stops us from being remarkable marketers and business owners
- Why specificity beats generalities when it comes to your niche
- How to get into the heads of those that we want to make an impact on
- The important difference between brand marketing and direct marketing and why we should be doing both
- Why discounting our price tells our market we are scared
- The role of free content vs paid content in our bigger plan
- You can do work that matters for people who care
Get the Book – This is Marketing
This training is available only to HerBusiness Network Members
Get access to all presentations from the 2019 Business Growth Summit for Women Entrepreneurs when you’re a member of the HerBusiness Network. Learn more about joining the most collaborative and supportive community for women business owners.
Event Details
- Stop Marketing At Your Customers. Start Marketing With Them with Seth Godin
- Speakers: Seth Godin and Suzi Dafnis
- Venue: On-Demand
