Stop Marketing At Your Customers. Start Marketing With Them

Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, through his blog, online courses, in-person lectures, and bestselling books. His marketing and business ideas that have made their way into the mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.

In this Summit session:

• What it means to really SEE our ideal clients
• Why all we need to be successful is the smallest viable market
• What stops us from being remarkable marketers and business owners
• Why specificity beats generalities when it comes to your niche
• How to get into the heads of those that we want to make an impact on
• The important difference between brand marketing and direct marketing and why we should be doing both
• Why discounting our price tells our market we are scared
• The role of free content vs paid content in our bigger plan
• You can do work that matters for people who care

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The Growth Zones featured in this Session

With so many demands on your time and with so many challenges coming up every day needing your attention, where is the best place to focus your energy? That’s where the 8 Growth Zones can really help.

This summit session relates most to the Growth Zone: Sales & Marketing and You. Learn more on page 36 of your workbook.

Your Summit Workbook

We’ve made it easy for you to take the information and inspiration from the summit and to implement it right into your business so that you can start to see fast results. Capture all the genius ideas, take notes and map out what the next steps are that you’ll put in place in your business with your Summit Workbook. Click to download your workbook.
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Get the Book – This is Marketing

• Booktopia
• Amazon AUS
• Amazon US
• Book Depository

This training is available only to HerBusiness Network Members

Get access to all presentations from the 2019 Business Growth Summit for Women Entrepreneurs when you’re a member of the HerBusiness Network. Learn more about joining the most collaborative and supportive community for women business owners.