Social Media and the Power of Word of Mouth Marketing

It’s easy to underestimate how powerful word of mouth is to your business. But according to an American Express Industry Insights Survey, it is still the most important ingredient in your marketing mix when it comes to growing your business and building customer loyalty. And with nine million Australians using social networks such as Twitter and Facebook to spread the word online about brands they like, understanding the buzz around social media is fast becoming a must for any savvy business owner.

This Social Media and the Power of Word of Mouth Marketing webinar will teach you how to implement successful Word of Mouth marketing campaigns through the use of Social Media.

Watch this webinar to discover:

• What is Word of Mouth advertising and how does it work?
• How to spread the word about your business (and have others spread it too) using Social Media and Word of Mouth marketing
• How to use Word of Mouth advertising to promote your business
• Examples of successful Word of Mouth messages
• Hot tips for using social media to build buzz amongst your customers and prospects

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Comments from the audience:

“I enjoyed how there were experienced people talking about relevant and actual subjects to help small businesses to start acting now.”

“I felt that the speakers provided some good advice to people getting to know social media for the first time or those that are using social media but perhaps not to it’s full potential.”

“The webinar presented real examples by speakers of how they have used social media and tips to capture client attention without ‘forcing’ it on them, allowing them to communication about US instead.”

“I had a great experience from each of the presenters. It is hard to stand out as one of the Zillions!  There were some great tips to being heard amongst the crowd who, for the most part, are using Social Media poorly.”

“I received great practical tips and insight into the context of social media and the consumers psychology.”

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