The way we work has changed, forever. Our customers can now access our information using the interactivity and visual splendour of the iPad (and other tablet devices). We can interact with customers in new ways. Additionally, what we can create and publish is now expanded. Our options to advertise, share information and present our businesses on the web is heightened by this new device. The App Store presents all new opportunities for all businesses of all sizes.

What are the opportunities for your business? iPad – The Impact and Opportunities for Small Business is sponsored by Optus and features three experts who will share the power of this device for your small business and give practical examples.

“The new Apple iPad is a curious device. While many small business owners are skeptical about its use in a business context and are still trying to understand why they need yet another piece of technology, others are evangelical about its benefits.”

What you will learn from this webinar:

  • Trends in media consumption and impact of iPad
  • How content is being consumed via the iPad and what it means to the landscape
  • Impact and examples of how SMB’s are using this technology and trends
  • Medias impact on your company

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Comments from the audience:

“It was the first time I’d participated in a webinar and I thought it was well presented. I learnt a lot about the iPad which we are considering purchasing for our small business. The information was relevantto me.”

Highlighted very clearly the potential and future need of business to use the iPad.

“Very interesting and a good run through on the device itself plus some trend analysis and the future of the iPad.”

Extremely informative and gave great scope about use of the iPad.”

Specific mention of apps for the iPad and examples of where the iPad is being used in business currently.”


Premium Members watch for free. Learn more about the benefits of Premium Membership.


Event Details

  • iPad: The Impact and Opportunities for Small Business
  • Price: $59 (Login for Premium Member Discount)
  • Speakers: Ed Dale and Aimee Buchanan
  • Venue: On-Demand

  • Buy Now

About the Guests

Ed Dale is an internationally recognised marketing expert with a specialty in internet marketing. Ed has always been involved in technology and has had successes in publishing and retail computing before his business interest turned mainly to the internet where he developed and sold many niche related internet marketing websites....

Industry Experience: 10 years experience in media in Australia. 10 years working on Telecommunications Media Strategy, Planning and Implementation. The last 7 years have been spent working on the Singtel business, building an understanding of both the Telco category, how media is changing and the best ways to engage people....