Influence with Robert Cialdini

Having the best product or service, the newsiest, shiniest and most innovative business does not, unfortunately, always give us the edge when it comes to getting clients to take up our offer and do business with us.

In any business situation, however, there are moments where the opportunity to move someone towards saying yes to your request are heightened. Recognising these moments and the correct action to take at those moments is the science of persuasion, the understanding of what influences us and how we influence.

Dr. Robert Cialdini has spent his entire career researching the science of influence, earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation. His books, including Influence: Science & Practice, and Yes – 50 Scientifically Proven Ways to Be Persuasive, are the results of years of study into the reasons why people comply with requests in business settings.

During this webinar, Dr Cialdini introduces us to the six universal principles of influence (proven principles which exist across the widest range of circumstances, opportunities, industries) and help us answer the questions:

• How to move people to take action e.g. take up our offers/products/services in times when economic circumstances has them frozen in indecision
• The role that the timing of our communication plays in the ultimate results we get (and how not to blunder away this opportunity to act at the right time)
• How to best structure our requests and proposals in order to give us the best opportunity to get a Yes
• When strategically releasing information about our new products and services can gets us most traction
• What we can do to let others know how experience and expertise trumps that of the competition

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