Podcasting is a powerful way to get your business message heard and to reach an international (and local) audience. While it’s not as easy to do as, say, writing a social media post, it’s also not brain surgery! Podcasting gives your small business the opportunity to have a captive audience on a regular basis and to engage your audience around your area of expertise.

In this webinar, Ken Burgin and Suzi Dafnis cover:

  • How to choose the topic of your podcast
  • Easy ways to create great episodes that listeners will love
  • Podcast formats and structures that really work
  • Marketing your podcast – reaching your target market
  • Using podcasts to promote your products and services
  • Making money from your podcast
  • How to engage your listeners and help them take action
  • Tips for presenting
  • Growing your audience
  • The nuts and bolts of the technology and what you need to get started

Comments from the audience:

Practical information on how to create and market your podcast.”

“I enjoyed the step by step process.”

“I got clarity on the topic along with practical tips.”

“The enthusiasm of both speakers on the topic was infectious!”

“Good clear slides with useful summary information.”

Clear explanations of software and resources needed.”

Encouragement to give it a go and experiment.”

Good overview and break down of what is required and steps to get started.”


Premium Members watch for free. Learn more about the benefits of Premium Membership.


Event Details

  • How to Start a Podcast
  • Price: $59 (Login for Premium Member Discount)
  • Speakers: Ken Burgin and Suzi Dafnis
  • Venue: On-Demand

  • Buy Now

About the Guests

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and...

Ken Burgin has been actively involved in hospitality for more than 20 years. First as the owner of Caffe Troppo in Sydney, and then working with restaurants, hotels and cafes in an advisory role. His resource website ProfitableHospitality.com is used by business owners and managers all around the world. Ken...