Brandscaping

What if you stopped renting time or space (“advertising”) and started investing in valuable content—content that you’ll own? What if you tapped a trend or created a movement? What if you authentically embraced your most loyal fans? What if…you became a brandscaper? In this groundbreaking book, media and marketing visionary Andrew Davis shows you how brandscraping trains you to unearth authentic, talented “spokespeople” in a world where everyone is a publisher, podcaster, YouTuber, or digital photographer; people whose existing audiences, no matter how small, will become your future customers. Brandscaping is a big, infectious idea—a new marketing methodology that begins with one simple observation: a rising tide lifts all ships. Davis dishes up dozens of case studies showing how all types of individuals, companies, and brands have tapped into the power of brandscaping to achieve unparalleled success, often using resources already at their disposal.

Watch this webinar to discover:

• How to drive up demand for the products and services that you offer
• Why reinvesting the money you would spend on advertising can be a good idea
• How to pair with brands whose audiences, however large or small, would become your customers
• What amazing things can happen when you ask yourself the simple question, “what if?”
• How to take full advantage of the resources already at your disposal
• The amazing ways other companies and business leaders have made use of brandscaping and how this led them to ultimate success

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Comments from the audience:

“Really practical tips on actions that I can take. Some really achievable ones”

“It reminded me to re-connect with potential partners relevant in my field.”

“It got me thinking about partnerships as an integral part of my marketing strategy”

“Loved the concept of being a mall developer”

“The “Big” Ideas involved. It doesn’t always have to be about walking away with tactics. I love to learn things that expand the way I think which will always end up inspiring the action I take.”

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