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I Made a $30,000 Tech Mistake — Now I Evaluate All New Tech Through This Lens
The Tech Stack Every Small Business Actually Needs Let me start with a confession. Many years ago, I was running a boutique agency for speakers and authors. We decided we needed a website — not… -
The Finances of Being a Business Leader — What Numbers Every Woman Business Owner Needs to Know
I want to tell you something I don’t say often enough. For years, I avoided my numbers. Not completely – I had an accountant, and a partner comfortable with financials, and I knew roughly where… -
Why Simplifying Your Business Offers Can Unlock Your Next Stage of Growth
A Quiet Question Many Established Business Owners Ask There’s a point in many businesses where nothing is wrong — and yet, something doesn’t feel right. The business is working. Clients are there. Revenue is coming… -
How Strata Lawyer Amanda Farmer Built a Highly Leveraged Business Model in a Traditional Industry
When people think of lawyers, they don’t usually think of memberships, webinars, podcasts, or leveraged online education. But Amanda Farmer has built a business that challenges the traditional legal model — and proves what’s possible… -
The Psychology Behind Marketing: How to Get Your Clients Saying Yes
(Want to dive deeper into the psychology behind marketing? Click here to listen to the full podcast episode!) Persuasion is a skill that shows up everywhere in life. Whether you’re a business owner, a leader,…
