Social media is still a relatively new toy for SMEs in Australia but more and more are jumping on the bandwagon. Often though, it is done in haste and with very little training. For many business owners, it is... read more
When you create a tangible object – you can say “I made this, I own it, it’s mine.” But when you’re dealing with IP, it can be more challenging to protect your creative material – especially when other people... read more
“Making it” in the business world can be tough. But many businesspeople have done it, and they all have ONE THING in common. Okay, so maybe the idea that anyone has “made it” is not entirely accurate. Having “made... read more
Here at the Australian Businesswomen’s Network, we know from first-hand experience, and from working with thousands of our members all around Australia, that “Making It” in business can be really tough! If you’re relatively new to running a business,... read more
Here at the Australian Businesswomen’s Network, we know from first-hand experience, and from working with thousands of our members all around Australia, that “Making It” in business can be really tough! If you’re relatively new to running a business,... read more
At the Australian Businesswomen’s Network (ABN), we know that “making it” in business can be difficult. However, finding a mentor is the one thing cited by many successful businesswomen that helped them make it through and get to where... read more
At the Australian Businesswomen’s Network (ABN), we know that “making it” in business can be difficult. However, finding a mentor is the one thing cited by many successful businesswomen that helped them make it through and get to where... read more
How do you supercharge your marketing initiative to boost the awareness of an early stage business and grow its position as a recognised industry leader, take an old school brand to new school status or drive a mature brand... read more
Women need estate plans more than anyone else, because we tend to be at the centre of things. Yet because we all have so many other competing priorities, the task gets neglected. Why is this? It may be a... read more
With the rise of the internet, most brands and businesses are now fully aware that they need to manage their reputation online. Consumers are talking about local businesses on the internet more than ever, so businesses must find effective... read more
If you are first-time trade show exhibitor you might be wondering what you can do to make sure your upcoming show is as advantageous as possible. Well my green and eager friend, preparation is the key to success. Expo... read more
When everyone is focused on innovating the next product, few are even consider ‘innovating’ the brains behind the boardroom… Traditionally, innovation is reserved for advancing design, brand and product and was rarely considered in the realm of developing internal... read more
