Storytelling is such a big part of marketing these days. Telling the real stories of our business can help us get attention, build trust and boost sales. When people know more about what we do, they are more likely to... read more
It’s Sunday night and I’m about to inflict professional torture on myself. I don’t realise it at the time but that’s what I’m doing when I head for the blog of a fellow marketer whose writing I admire. Not... read more
You sell something that people want. I don’t know what it is but I’m betting that more people deserve to know about it, right? Because what you do makes life better/easier/nicer for your customers and clients. So give them... read more
You’ve decided – this year you are definitely adding video to your marketing so you can move people from “I’m thinking about it” to “I want it NOW”. You’ve read my articles on how to create a business video,... read more
A new year brings new challenges and new opportunities in business. Tackling video can seem more challenge than opportunity, but you can overcome your blocks to make it part of your marketing. I’m from TV journalism where being in... read more
