In this age of social media with Facebook, Twitter and LinkedIn plus all the other internet sites to which you subscribe – both personally and professionally – the inability to access your online profiles or accounts can create all... read more
Last month I went mad-ninja on my technology. It was long overdue. Emails were getting lost. Saving and finding files was frustrating. Switching between my desktop and laptop computers was an ordeal, because they were set up differently. So... read more
Your About page is possibly one of the most important pages on your website or blog after the homepage. People read your About page to see how credible and trustworthy you are. They’re also looking for little clues that... read more
An important part of your public relations strategy should be your PR presence on your own website. Many business owners are not aware of the importance of ensuring their website is media friendly. Often, when the media has received... read more
I’m not really one for math, but here’s a thought… instead of slogging away at driving more traffic to your site, why not have a go at getting more conversions from the visitors already on your website? Let’s say... read more
If I Googled your name today, what would I find? No doubt (if you’ve been working at it), I’d find some photos of you, your website, your social networks, articles you’ve authored and possibly even some publicity for you... read more
As Conference Managers, we are often asked whether we use Facebook Ads to promote our events and more importantly, whether they work! This short article captures some of our learning in marketing, both B2B and B2C events, through Facebook... read more
Your company website is another member of your sales team. If promoted correctly, thousands of potential and existing clients will view your website regularly. Is the information on your website convincing potential clients to purchase from you over the... read more
Over the last few years, there has been a plethora of research studies carried out on the effectiveness of video on business websites. They all point to one conclusion: video is now a must have tool for any business... read more
Why blog? The most obvious reason, for me, is to express thought leadership. What are you an expert at? Everyone has some expertise to share customers, which leads to being seen as a thought leader in that area. For... read more
If you’ve been watching competitors clock up sales by offering bargains and advertising them on the ‘deal’ websites, then you’ve probably wondered whether your own business should deal itself in? Maybe, but not before answering a few preliminary questions:... read more
If your small business is prepared to take advantage of the benefits of the NBN, it could be set to boom. In fact, the NBN business plan states that the network is specifically designed to benefit small and medium... read more
