In yesterday’s world, “green” goods, services and marketing initiatives were hot. Businesses were tacking these on to their core business strategies simply to appeal to the new, environmentally aware consumer sector. Today, smart businesses with long term growth perspectives... read more
Remember, every ingredient to creating a compelling connection with a prospect has just one purpose – to have them take the next step. Whether that step is to supply your organisation with ongoing referrals, add them to the database... read more
Remember, every ingredient to creating a compelling connection with a prospect has just one purpose – to have them take the next step. Whether that step is to supply your organisation with ongoing referrals, add them to the database... read more
No matter what your business (online or offline) customers play a key role in your success. No customers equals no business – they are actually what you’re in business for, right? So whatever it is that you’re offering, be... read more
If you think of LinkedIn as just another social network, you are going to miss out on its potential to help you build your business and your professional connections. It is a powerful resource which rewards intelligent use. Start... read more
Participating in social networks is a bit like being on a reality TV show. Everything you say is public. Once it’s out there, it’s out there. It’s easy to get voted off (other people’s friend/follow/connection lists). To help... read more
An elevator speech is a short verbal snippet that clearly and memorably introduces you. It highlights your uniqueness and focuses on the benefits you provide. Imagine… you step onto an elevator and there is a lone occupant waiting to... read more
When you think about a networking event, what is the first thing that comes to mind? Perhaps a crowd milling around a hotel banquet room with chardonnay in one hand and business cards in the other? In fact, there... read more
As the founder and host of Wonderful Web Women I am lucky to lead an on-line community of thousands of women (and enlightened women) from around the world who are all passionate about creating success on the Internet. One... read more
It seems that wherever you look nowadays someone is screaming for your attention. With increasing competition to gain mind-share of your customers from email marketing, online, print, direct mail, TV, and outdoor advertising, people are experiencing ‘advertising overload’. As... read more
I think most of us are pretty sold on the idea of extending our networks. Knowing more people gives you a greater opportunity to be of service. Like many other marketing activities, networking requires an investment of your money,... read more
Networking really does work. I know what some of you are already thinking: “I hate it,” and “It’s just not something I’m comfortable with”, or “I’ve tried it and it just doesn’t work for me”. Sure, we’ve all had... read more
