How often have you bought a product or service and felt inherently dissatisfied – as if something has really let you down? Sometimes this kind of feeling is almost indescribable. Often you feel disappointed, as if you have been... read more
In the great scheme of all things creative and expensive, advertising agencies sit at the top of the food chain, corner print shops (CPSs) at the bottom, and design studios in the middle. Typically, an ad agency offers services... read more
One of Bondi’s Best Kept Secrets The Fredericks’ run a busy bed and breakfast on the shores of Sydney’s Bondi Beach. Over the Olympic period their Bondi Beach Homestay accommodation has housed many tourists including, to their surprise, some... read more
In the last edition of The Networker, I talked about the importance of harnessing the power of referrals in your business and the impact that word of mouth can have on your bottom line. Referrals can be a fantastic... read more
When was the last time you wanted to purchase office equipment or items for your home, or tried to enlist the help of a professional service provider? What was the service like? Did the person who tried to sell... read more
Pick up any marketing textbook and they will tell you that one of the most vital components of advertisements and direct mail is the headline. Writing powerful headlines that grab your prospects attention and pull is also one of... read more
There will be times when your product will require a touch of creative flair, but you don’t have the resources and budget to have it designed by a professional. By using your good sense and eye for detail and... read more
How many ads can you find that don’t: 1) have a number to call; 2) tell you where you can purchase the product or service; 3) have a clear “what happens now” or “call to action”; 4) have a... read more
