If you are about to embark and invest in a digital marketing campaign and want to ensure your investment is taken seriously, then you’ll need to consider two very important things: Customer service and sales training for your employees... read more
Digital marketing has the potential to generate enormous gains in growth and profit for businesses that know how to use it. For the average small business however, it can become a black hole of time and money, even when... read more
As my business winds down its blogging and content generation process for 2016, I thought I would hit the pause button and just sit and reflect on what have been the key digital marketing high points and not so... read more
These eight SEO tools listed below assist me with researching or staying on top of my SEO efforts and paid search results with my clients based in Sydney and Brisbane. The research stage is one of the most fundamental stages... read more
We used to be awfully good at being curious. Why is the sky blue? Water wet? Daddy snoring? How did the baby get into Mummy’s tummy? What does God look like? When we were little our questions were cute... read more
So many articles and commentators are now saying the influx of social media platforms and content marketing mean the death of PR, but this is so far from the truth. In fact, social media and content marketing are actually... read more
One the most fascinating parts of digital marketing is vanity metrics. You know the focus on list numbers, followers on all your channels, site visits, page views, likes, comments… the list can go on. Well some of the so... read more
Social media can be an incredibly powerful driver of activity for SMEs. Done properly, it can help generate interest in your business or product, but it can also be used to build brand awareness and connect and build trust... read more
Wow, what a US election campaign – how many of us saw that coming? Perhaps a review into the digital marketing campaigns with the 2016 US Election might help us to understand why so many of us were shocked... read more
I often find that SME owners invest dollars having a website designed and built, but then neglect to maintain it. While a website can be one of your most powerful marketing tools, it’s not something you can set and... read more
You’re doing so many things right. You’ve worked hard to create an awesome product. And when you get a customer, they really LOVE what you do. BUT… Not enough people know about you. And it feels like such a... read more
Lately I’ve been intrigued with the use and ethics of digital marketing by medical ‘specialists’ for marketing themselves online or their valuable services to attract more clients. Like other professionals who devoted years in university and incurred an uncomfortable amount... read more
