It’s easy to get lost in the ‘online marketing’ world, especially if you are signed up to receive all the newsletters, reports, tips and tools and tricks. So what do you do? Where do you start? What do you... read more
Have you ever analysed where your best customers actually come from? Try this simple task. Define the Source Write down the names of your top 20 customers and next to them write down the exact source of those customers.... read more
Briefly tell us about your business and how you got started. Upon completion of secondary school, l was invited to work part time for a small muesli-making business, which sold its muesli to local cafes and food stores. In... read more
Developing a marketing plan is a crucial component of business success – after all, if you have no clear sales strategy for your product or service, how are you going to identify your market and its drivers, let alone... read more
Briefly tell us about your business and how you got started. Upon completion of secondary school, l was invited to work part time for a small muesli-making business, which sold its muesli to local cafes and food stores. In... read more
Most business owners I talk to believe almost everything they do in their business, only they can do. They have learned from experience if they give work to someone else, they mess it up. And then they spend twice... read more
There are a number of things you can do and when they are combined with a bit of focus, discipline and consistency they create the magic pill. But for most, what is required can be a little too much... read more
In today’s highly competitive world, business success depends heavily on your ability to make well-informed, knowledgeable and strategic decisions. As an entrepreneur and/or a business manager, you need reliable information to develop effective marketing strategies. Market research is essential... read more
There’s no doubt that some sectors of the economy are slowing and when things get tough, marketing is one of the first budgets under the knife. Many company directors and business owners see money spent on advertising, public relations,... read more
For many businesses, the utilisation of conventional media such as direct mail, television, radio and off-the-page printed advertising, comprises a large part of their marketing efforts. There is no doubt that conventional advertising strategies can be a powerful way... read more
A large majority of business owners and managers that I speak to tell me that referrals or word-of-mouth promotions, account for a significant percentage of their new business enquiries. However, many business owners do not have a formalised, ongoing... read more
How often have you bought a product or service and felt inherently dissatisfied – as if something has really let you down? Sometimes this kind of feeling is almost indescribable. Often you feel disappointed, as if you have been... read more
