We’ve all had that experience of looking back after some major shift in our lives and being able to trace the start of it to one seemingly “small” decision we made. From that point directions changed, people came into... read more
So often we send one-off emails — an order confirmation, a tax invoice, a newsletter. The magic in email comes when you introduce email sequences. By sequences I mean a series of purposeful emails designed with a particular outcome in mind –... read more
Recently we bought a new vacuum cleaner. It does everything we wanted – but the clincher was the two Jamie Oliver Tefal frypans and a steam cleaner that came for “free” with the purchase. We spent just outside what... read more
So you’ve got a business and it’s successful. You’ve grown it, nurtured it and even loved it. You’ve been through the ups and the downs and your learning curve was seriously steep. You understand what it takes to grow... read more
We all want to generate more qualified sales leads for our business, and there are many low-cost activities you can undertake to help drive qualified traffic to your website or landing pages. Keep your target audience in mind to... read more
I have written about social media before, but lately more and more small business owners have been asking me about it as they are unsure where to start or how to use social media marketing effectively for their business.... read more
Did you know that Colgate once tried to expand into the food business? Or that Harley Davidson actually tried to launch a perfume range? Unsurprisingly, both were abject failures, because they misunderstood who their customers were, how their brand... read more
Are you one of the many business owners who pay good money to print brochures, but wonder whether they make any difference to your sales figures? Or do you feel as though your business should have a brochure, but... read more
Okay, so you have invested some money and time into building a marketing strategy or campaign strategy – great work! You have your plan of attack – you know what you’re saying, who you’re saying it to, what their... read more
Sometime in the last 10 years or so, with the explosion of digital marketing and social media, we seem to have forgotten many of the tried and tested ways we used to communicate with potential buyers and customers. Don’t... read more
Ah, the end of the financial year. Another page has turned and our accountant is bunkered down for the end of year financials that are now due. You can also look at the end of the financial year as... read more
Naming your business is one of the first things you’ll do when you start your business and is also one of the most important. Your first step in naming your business is to decide what type of business name... read more
