One of the many things that raises my eyebrows during a typical work day is reading yet another blog post, Facebook ad or Instagram post from someone who is urging me to get onboard their webinar/program/email list so that... read more
Twice recently, I’ve come across a classic study on consumer decision making. The original was first presented in 2004 in the book The Paradox of Choice by Barry Schwartz. He’s also given a TED Talk on the same topic... read more
Today’s buyers have a problem and it’s getting worse. Anytime and anywhere, people can find out anything about a product or service by devoting time to research it before they pull out their credit card. It’s a leap forward... read more
Storytelling has been part of human interaction for eons, but the craft has had resurgence in recent times as a way of sharing news and information about businesses. We all know someone who tells stories so well that their... read more
Outsourcing. We all do it. From accounts to IT, we call in the experts when we don’t have the knowhow or time to get something done ourselves. After all, none of us can do it all. As an SME... read more
There’s no doubt having an avatar of your ideal client makes a difference when you’re writing for business. At last, someone in your sights as you create blog posts, emails and newsletters, videos and podcasts. Constructing an avatar means... read more
The first branding was applied with branding irons. Brands were the identifying marks burned into livestock and slaves, to signify ownership. Your business brand means a lot more than that now. What is a brand? Your brand is everything.... read more
Ernest Hemingway famously said, “There is nothing to writing. All you do is sit down at a typewriter and bleed”. Writers are vulnerable and often bare more than planned because the words start to take on a life of... read more
Done well, email marketing is a gift from the marketing gods. It’s cheap. Effective. And just about anyone can do it – whether you’re starting out with a small list or you have a large business serving thousands of... read more
In my last blog for HerBusiness, I talked about Getting Started on Social Media. This blog is part 2 in the series and focuses on the more detailed marketing aspects of social media. With today’s technology social media marketing... read more
Are you thinking of hiring a digital marketing agency? If so, congratulations as this is great news and tells us that your business is growing and you would rather use your precious time specialising in your core expertise. Managing... read more
When I was new to journalism I scored an interview with Ray Martin for a job as a researcher on Channel 9’s Midday Show (yes, it was a very long time ago). All was going well until Ray said,... read more
