Johanna Baker-Dowdell’s Strawberry Communications is a PR and Writing company of that provides communications services to bring publicity to businesses. These services range from media releases and liaison, editing, blogging, social media, case studies and newsletters. Johanna Baker-Dowdell has... read more
What do you do when you see a competitor featured in the media? Do you get mad and wonder ‘why didn’t they ask me?’ If this is a reaction you’re familiar with, it might be time to make over... read more
As the Olympics of 2012 wrap up, the British government is patting itself on the back at how successful the Games have been for the country. It is not just governments that benefit from the Olympics though; many... read more
Yes foursquare is a game, but savvy business owners can also use it as an online marketing tool. In the 21 Easy Ways to Market Your Business Online eBook, Johanna Baker-Dowdell shows you how foursquare can allow you to... read more
How do you feel when you see a competitor gracing the cover of your favourite business magazine? Like it should have been you? When you’re running a business, it is so easy to get caught up the busy-ness of... read more
Gone are the days when potential customers use the paper Yellow Pages to find your business. Research is now done online, so make sure your business can be found there. List your business on Google Maps/Places, business directories... read more
Anyone who has ever tried to generate publicity for their business will know it doesn’t happen overnight; it’s more of a slow burn. Of course there are ways to get noticed quicker, like pulling a huge publicity stunt like... read more
December 2, 2011: Just before Christmas, Suse Henshaw and I were discussing our love of baking over coffee with another friend. Suse had made some yummy pistachio and cranberry shortbread and was thinking of selling it as Christmas gifts.... read more
Children have been heading back to school, Valentine’s Day is next week and 2012 is a leap year, so there is an extra day this month. All three events happened in February, but they also have more in common... read more
A photo draws our eye instantly to a page, demanding attention and making us read the story to find out the explanation for the picture. There is something incredibly powerful about a fantastic image, which is why you should... read more
When you think about generating PR for your business, I imagine the first thing that enters your mind would be writing and sending out a media release, which would then lead to interviews with the media or being quoted... read more
In writing my book, Business & Baby on Board, I’ve had the privilege to interview some amazing women who have combined their entrepreneurial traits with motherhood, so I thought I’d share some of the lessons we have in common.... read more
