Underneath the smile
“There is nothing to writing. All you do is sit down at a typewriter and bleed.” ~ Ernest Hemingway This quote appeared in my Facebook newsfeed a few days ago, shared by a friend on their page, and instead... read more
Content prompts for entrepreneurs with writer’s block
When it comes to writing about your business, do you find endless sources of inspiration, or do you struggle to find something you consider worthy of sharing with your readers? Content marketing is the new black for business marketing,... read more
PR lessons from the election
Australia is coming down from what seemed like the longest election campaign ever. Whether you are happy or not with the result, there are some PR lessons we can take from this political event. Even if you got sick... read more
When things online go bad
I was recently speaking about using social media for thought leadership and several attendees asked what to do when things went bad. It’s a great question and one we’d like to avoid thinking about, but just in case... read more
Communities make dreams happen
In a career that has spanned more than 18 years, nothing has taught me the value of building a community more than publishing Business & Baby on Board has. The book I am referring to is one that had... read more
How PR is like buying a new home
If you’ve ever bought a property, you will know the process involves a lot of research and talking to different real estate agents before you find something that is just right. There are many similarities between buying a home... read more
Common writing mistakes that trip us up
Having a presence online is an excellent way to build your profile. Blogging, article marketing, commenting on articles and blog posts and social media updates are all great opportunities where your words can shine, but they can also be... read more
Five measures of PR success
There is more to generating publicity for your business than the media coverage you receive. Like all marketing, there is no point investing in PR unless you measure the results. I’ve written a lot about putting together a PR... read more
Building relationships with PR agencies and brands
Now, more than ever, business owners are spreading their stories and generating their own PR. Your passion about your business is what interests the media, but what happens when a brand or PR agency approaches you in the hope... read more
What are you doing to grow your mind?
How are you tracking with your New Year’s resolutions, or the intentions you set at the end of 2012? For years I made the same resolution on December 31: lose weight. Some years I did, and others I put... read more
3 PR lessons from the Tasmanian bushfires in Dunalley
As the New Year dawned and people were firming up their lists of resolutions for 2013, a small community in southern Tasmania became the centre of the country’s – and the world’s – attention. Almost all of Dunalley was... read more
City PR and media strategies for regional businesses
Running a business from a regional or remote location doesn’t mean your publicity efforts will be wasted; instead see it as an opportunity to be clever with your PR efforts. The beauty of the internet means you can be... read more
