High turnover, high profits, high levels of repeat business – there are plenty of highs associated with creating an addictive and successful business. We are in an age where customer loyalty can be considered an urban myth, a thing... read more
Emma Brown is an entrepreneur obsessed with taking something good and turning it into something spectacular, as she did with her first business, a recruitment company called Staff it, and her current passion – Business Chicks, a philanthropic networking... read more
Since opening the first salon in suburban Sydney in 1990, Just Cuts has grown to a network of 150 salons – that’s an average of a new salon opening every 6 weeks, employing over 1500 hairdressers, presence in every... read more
There are two types of things that you learn. You learn new skills, meaning things that you DO with your body-actions. You also learn information, data, facts, and ideas – things that you want to KNOW. Note taking is... read more
In today’s highly competitive world, business success depends heavily on your ability to make well-informed, knowledgeable and strategic decisions. As an entrepreneur and/or a business manager, you need reliable information to develop effective marketing strategies. Market research is essential... read more
Can you recall a person – someone older, patient and wise – who helped you find your way when you were young and searching for meaning in your life? Someone who understood you and helped you to see the... read more
3 Hats Imaginative Food Merchants has a well-earned reputation for producing and delivering gourmet gifts for all occasions. Joanne Kessell started the business eight years ago, building it from scratch into a thriving company today. Where did the idea... read more
A passionate life – isn’t that what we all want? If this is our desire, then why isn’t our life overflowing with passion? The truth is, we don’t often ask ourselves ‘what is my ‘passion’?’ Although we often see... read more
Conceiving an idea that will make money means finding a product or service that people need. It sounds easy, but it isn’t! Eight out of 10 businesses fail in their first two years of operation. Often it has nothing... read more
The Australian Bureau of Statistics tells us that only 20% of businesses will still be running successfully after five years of operation. Furthermore, of that 20%, more than 80% will close down or disappear over the subsequent five years.... read more
When I asked my friend, Kirsten, if she’s getting what she wants out of life, she looked at me as if I had asked her when she was going to change her name to Fifi and move into a... read more
There’s no doubt that some sectors of the economy are slowing and when things get tough, marketing is one of the first budgets under the knife. Many company directors and business owners see money spent on advertising, public relations,... read more
