Dominique Antarakis

7 Rules for Writing Headlines that Sell

Here are 7 rules for creating headlines that sell – or that can at least buy you time so your customer reads your offer. Rule No. 1: Don’t try to be too clever Too often the temptation with a... read more

Branding your Business through Storytelling

By Dominique Antarakis

Articles

Setting the scene “I am often asked, ‘Why muesli’? Well, it was 1992, and I was a student. My part-time job was making homemade muesli … I would grind the nuts, mix the warm honey and cinnamon through oats... read more