Unless you live and breathe marketing all day, everyday, there may be some basic marketing tools that just aren’t on your radar. This article explains some practical marketing ideas that you can implement today. Here is my list of... read more
How much of the bottom line of your business is affected by the customer experiences your staff is providing? Every organisation is only as good as each member of its staff. As a business owner or leader, are you... read more
Your tribe Every business has a tribe. They are your clients, customers, staff, suppliers, and contacts. They are out there talking about you. Interpreting your business and the experience they have with it – using their own language when... read more
If you look at Australia’s Top 10 companies you’ll see four banks, two miners, one insurer, one Telco, one supermarket and a hardware chain. Their products aren’t at all glamorous. Australia’s Rich list is the same story – miners,... read more
For many of us – especially those in service businesses – our existing and previous customers are vital for three reasons: They have already bought from us, so providing they had a good experience, they might buy from us... read more
Have you ever analysed where your best customers actually come from? Try this simple task. Define the Source Write down the names of your top 20 customers and next to them write down the exact source of those customers.... read more
When the market place gets tough, we think about how we can sell more products and services by finding new customers – rather than going back to our existing customer base and turning the one time buyer into a... read more
There are a number of things you can do and when they are combined with a bit of focus, discipline and consistency they create the magic pill. But for most, what is required can be a little too much... read more
High turnover, high profits, high levels of repeat business – there are plenty of highs associated with creating an addictive and successful business. We are in an age where customer loyalty can be considered an urban myth, a thing... read more
In today’s highly competitive world, business success depends heavily on your ability to make well-informed, knowledgeable and strategic decisions. As an entrepreneur and/or a business manager, you need reliable information to develop effective marketing strategies. Market research is essential... read more
Customer service is vital for success in today’s business environment. So is customer satisfaction. Providing and maintaining outstanding customer service will be the critical difference in your business’s success. If you are not focusing on your customers and their... read more
Word of mouth is a very powerful public relations weapon. Yet not everyone realises that one of the best ways of generating it is through publicity. Publicity is getting free editorial coverage in newspapers or magazines or being talked... read more
