What if I told you that the secret to knowing your market… BETTER than they know themselves… Can be known with just 3 simple words? “Setting the Frame” Most people think that the only way to grow a business... read more
With organisations generating so much content from online ad campaigns to marketing materials, it is easy to see how a company’s brand identity could become a bit dodgy. Many people working on material for the brand identity can make... read more
Have you ever heard the phrase we don’t know what we don’t know? It is a pretty powerful statement that tends to work in a variety of scenarios. The scenario that I am going to elaborate on here is... read more
I often hear business owners say they don’t bother spending time or advertising dollars on Instagram to either build relationships, leads or achieve sales. They see Instagram as a B2C platform and believe this platform works great only for... read more
I have a question for you. How many templates, checklists or blueprints have you downloaded in the past 6 months? And of those, how many have you fully implemented with successful results? Now, if you know the answer to... read more
In the last month, a huge ruckus has erupted over in Instagram land. Shadow banning, bot services and the closing down (finally) of the most visible culprit – the Instagress bot service has caused quite a bit of angst... read more
There is a Florence Nightingale quote I particularly like. She said: “Everything in life comes down to your true intention” I think that is pretty accurate. Even in business. When you clearly set your intention, and it is connected... read more
Social media is THE big thing in marketing. You will be hard pressed to find a person or business that doesn’t use social media on a daily basis so your potential audience is huge! If you use it properly,... read more
I don’t think anyone enjoys the tough conversations but we can’t avoid them. They come to us all, sometimes too frequently. We can have weeks where it seems we have to communicate with disengaged staff members, disgruntled suppliers and... read more
We used to be awfully good at being curious. Why is the sky blue? Water wet? Daddy snoring? How did the baby get into Mummy’s tummy? What does God look like? When we were little our questions were cute... read more
Games of Thrones author George RR Martin believes there are two types of writers – the architects who plan everything to the last detail and the gardeners who drop the seed into the ground then watch it grow. Which... read more
When news broke about the horrific incident at Dreamworld last month in which four people died, it felt like the whole country had gone into shock. We had all been to the Queensland theme parks at some point in... read more
