Shakespeare was right to question – what’s in a name? As it turns out, a name can represent a lot about an entity. Some would say, everything. Choosing the right name for your company or product or service is... read more
Unless you are a total stranger to blogging, you may already know the importance of comments. If you want to get more engaged and responsive visitors to your blog, blog comment marketing is something you should consider doing. At... read more
Click here to download this episode. Every time you publish a tweet, a blog post or a link on your Facebook business page, you’re saying something about your brand. Are you taking the same steps to enhance your brand... read more
For my 2011 blogs I thought I’d run a series called Tips of the Trade. This first tip is for those people thinking about their next piece of advertising or similar marketing collateral. This might take the form of... read more
Marcus Buckinghams’ new book has some fascinating insights and I was fortunate to attend his Sydney event recently and hear from Marcus directly about his work in the area of understanding “what the happiest and most successful women do... read more
Marcus Buckinghams’ new book has some fascinating insights and I was fortunate to attend his Sydney event recently and hear from Marcus directly about his work in the area of understanding “what the happiest and most successful women do... read more
The key challenge in today’s competitive world is to build strong, lasting brands. Brands with some ability to transcend their age and to stimulate and captivate those that they are designed for. While the role of these relevant (i.e.... read more
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