What makes you special? What makes your brand special? Why should I buy from you, interact with you, or even listen to you? These are the questions you should all ask yourselves when considering whether your Core Marketing Message... read more
When business writing isn’t something you do every day, sitting down to write an article, brochure or webpage can be quite daunting. You know what you want to say, but you’re not confident that you can translate it into... read more
How do you vision and create business and personal growth? It is easier than you might think. We all have the power within us to take our life and business to the fullest potential, which means we are able... read more
Winning a new contract for your business cements your status as an industry expert, brings in extra money and gives you a boost in confidence. Whether the proposal is submitted in writing, via email or in person, there are... read more
December 2, 2011: Just before Christmas, Suse Henshaw and I were discussing our love of baking over coffee with another friend. Suse had made some yummy pistachio and cranberry shortbread and was thinking of selling it as Christmas gifts.... read more
Exporting is a tough game for any business. Yet technology has allowed small business to scale up their marketing like never before. If you can do it locally, or nationally, there is no reason why any SME cannot develop... read more
No doubt, when starting out in business, you will have heard how you should ‘start with the end in mind.’ But what does that mean exactly? It can be really hard to do if you don’t know what the... read more
Are you stuck on the how to of forming new ideas to drive your business forward? We have identified some of the key barriers and some steps to change your work culture, foster ideas and grow in 2012. It... read more
While company brand building used to be very much the focus of publicity and public relations efforts, nowadays the trend has moved more towards building a personal identity or personal brand, based entirely around individuals. It is interesting to... read more
When I was younger, my mum and I used to do jigsaw puzzles in the school holidays – you know the ones – thousands of pieces, where half of them are all the same shade of blue sky or... read more
Do you know what cloud computing is? The recent Optus Digital survey found that over half of businesses owners didn’t, which is a shame since most businesses are already using cloud-computing services — without even realising it. Importantly for... read more
Tony Lally, Chief Executive Officer of Sunsuper, challenged his leadership teams back in February this year, at the launch of the new leadership development programs for Sunsuper, an organisation that over the past 20 years has grown to be... read more
