Women have been and are making their mark in every field. Still due to the minority, challenges faced by them are much more severe than those of their male counterparts. However, the following attitudes and strategies, when implemented, can... read more
Smart phones and tablets have made it possible for us to watch videos, listen to podcasts, read eBooks and consume information while ‘on the go’. Here are four considerations for mobile content. 1. Attention Spans Are Short The long... read more
As the end of the financial year is approaching, now is the perfect time to reflect on your business’s performance in the past year and determine how to prepare for the coming year. Several premium members have offered their... read more
I have one of those “for love” businesses. Sure, I’d prefer it was more of a “for profit” business, but it’s definitely getting there! BUT, when it started, the motivation was love. I first had a dream of starting... read more
Your business plan provides a framework for you to structure your thoughts and decide what needs to happen, how it needs to happen, and when it needs to happen. But what exactly should be included in this plan? Executive... read more
Within your business plan’s executive summary, there are three key elements that should appear. They are: Mission Vision Goals Your vision should state where you want your business to be in the future. It is important to recognise what... read more
Location Based Marketing Location based marketing is most suited to businesses where locality has some relevance either from a product or a customer segmentation perspective. Obviously for a retail business with specific store locations, it’s simpler to understand. Or... read more
Shari Freeman, Business Manager of Ngurra Barna, has an extensive history in community development. She has worked with youth, Aboriginal communities and even with the Tongan government as a youth development advisor. She grew up in a country town,... read more
Market Analysis is an important indicator of how well a business is doing in the marketplace compared to its competitors. A Market Analysis can be used to identify the potential of your business by ascertaining: Size of the... read more
If you have written a business plan for your business, how often do you look at it? A business plan’s first purpose is to act as a road map for your business. It acts as a framework through which... read more
Starting a business can be a difficult yet rewarding journey with many challenges and successes along the way. A start-up requires a huge investment of time, energy and money and you have to be prepared to get knocked down... read more
It makes business sense to plan for your business success. Learn the easy way forward. In this short video (7mins), Liz Parker of VA Placements talks about the benefits of a business plan, why you don’t need a long... read more
