In yesterday’s world, “green” goods, services and marketing initiatives were hot. Businesses were tacking these on to their core business strategies simply to appeal to the new, environmentally aware consumer sector. Today, smart businesses with long term growth perspectives... read more
Personal branding is not unlike corporate branding. Just like corporate brands succeed or fail based on how consumers perceive, think, and feel about them, so your personal brand on the job is based on how others perceive, think, and... read more
Let’s start with what podcasting is. The concept of podcasting is that of an on-demand audio program that individuals or businesses record and post to their website and podcasting tools such as iTunes. You could essentially think of a... read more
Do you have a Facebook profile? LinkedIn? Do you use Twitter, have a blog or a website or use other social networking platforms, like the ABN’s Know-How Now! community? Do you use email stationery or signatures with tag-lines or... read more
Setting the scene “I am often asked, ‘Why muesli’? Well, it was 1992, and I was a student. My part-time job was making homemade muesli … I would grind the nuts, mix the warm honey and cinnamon through oats... read more
Just six years ago Leona Watson was approached by two chefs seeking her assistance in starting a ‘food and cooking’ company. They were looking for someone with a love of cooking and a background in marketing and business. Utilising... read more
The key challenge in today’s competitive world is to build strong, lasting brands. Brands with some ability to transcend their age and to stimulate and captivate those that they are designed for. While the role of these relevant (i.e.... read more
We live in a ‘grab it and go’ world where sales opportunities are won and lost on first impressions. Ask any successful high-level professional and you are likely to discover that their success was due not only to their... read more
Last issue we discussed some of the Internet success strategies you can use for your business. Your choice of domain name is a great starting point but is all too often neglected as part of a Web strategy. Providing... read more
So you’ve been asked to submit the dreaded photograph of yourself to a publication. Just as you’ve taken the time to name your business and create its identity, it’s worth taking the time to ensure the image of yourself... read more
