If you don’t work in the marketing industry, the terms Promotional Marketing, Brand Activation and Experiential Marketing can seem daunting. This is where I hope to shed some light. As business owners, we often have to wear many different... read more
I’ve written many times before that it is essential for all workplaces to have a social media policy. Recent Fair Work Australia decisions reinforce this point and emphasise the importance of a good strong social media policy in the... read more
Your About page is possibly one of the most important pages on your website or blog after the homepage. People read your About page to see how credible and trustworthy you are. They’re also looking for little clues that... read more
Now that you’ve given some thought to renewing your marketing message, why not complete the process with a makeover of the tools you use to communicate with your target audience? This might include a new look for your website,... read more
What makes you special? What makes your brand special? Why should I buy from you, interact with you, or even listen to you? These are the questions you should all ask yourselves when considering whether your Core Marketing Message... read more
If I Googled your name today, what would I find? No doubt (if you’ve been working at it), I’d find some photos of you, your website, your social networks, articles you’ve authored and possibly even some publicity for you... read more
Do you have an appointed media spokesperson? An important part of every business’ public relations strategy is to assign a media spokesperson. This person should feel comfortable speaking in front of the media and be able to build your... read more
Do you have an appointed media spokesperson? An important part of every business’ public relations strategy is to assign a media spokesperson. This person should feel comfortable speaking in front of the media and be able to build your... read more
We all know that industry events are a great way to build your brand. But there are so many ways you can incorporate events into your PR and marketing strategy. It’s time to be creative in the way you... read more
While company brand building used to be very much the focus of publicity and public relations efforts, nowadays the trend has moved more towards building a personal identity or personal brand, based entirely around individuals. It is interesting to... read more
What happens in Vegas stays in Vegas. But what happens online stays online for a long, long time! Follow these tips to make sure you’re not inadvertently killing your social media reputation: Consistency Consistency is the key to maintaining... read more
Whether you’re a global brand or a small business entrepreneur working from your spare room, you have a tremendous opportunity to become a thought leader and recognised expert using social media. Thought leaders are individuals who have developed a... read more
