Anne Sorensen

Marketing 2.0: Impacts and Opportunities in a Tech-Savvy World

Technology has transformed the marketing landscape, impacting product design, customers’ search and purchase behaviour, and marketing communication. Technology also provides a multitude of exciting opportunities for business. Here are three: Technology Impact # 1: Types of products and services... read more

The 12 Point Approach to a Great Marketing Plan

By Anne Sorensen

Articles

Marketing planning provides a holistic and considered approach to business growth, guaranteeing optimal use of resources by avoiding wasted ad hoc expenditure on reactive and untargeted activities. The marketing plan extends from the business plan and ensures all marketing... read more