When you think about generating PR for your business, I imagine the first thing that enters your mind would be writing and sending out a media release, which would then lead to interviews with the media or being quoted... read more
If you’ve been watching competitors clock up sales by offering bargains and advertising them on the ‘deal’ websites, then you’ve probably wondered whether your own business should deal itself in? Maybe, but not before answering a few preliminary questions:... read more
If your small business is prepared to take advantage of the benefits of the NBN, it could be set to boom. In fact, the NBN business plan states that the network is specifically designed to benefit small and medium... read more
It is one thing to hear that working with bloggers is a great way to spread news about your business and products, but it’s another thing to know how to approach and work with them in a way that... read more
No doubt, when starting out in business, you will have heard how you should ‘start with the end in mind.’ But what does that mean exactly? It can be really hard to do if you don’t know what the... read more
When I wrote my first article and it was published, I was really proud to see my name on it, and then I started to see people grab the article and tweet it, Facebook it, blog it and LinkedIn... read more
Are you stuck on the how to of forming new ideas to drive your business forward? We have identified some of the key barriers and some steps to change your work culture, foster ideas and grow in 2012. It... read more
If you’ve been watching competitors clock up sales by offering bargains and advertising them on the ‘deal’ websites, then you’ve probably wondered whether your own business should deal itself in? Maybe, but not before answering a few preliminary questions:... read more
If you’re like many business owners, the prospect of writing copy for brochures, newsletters, websites and other communication tools is akin to having teeth pulled. You slave away for hours, only to come up with something that doesn’t convey... read more
You’ve got a fantastic idea for a promotion and you’ve put together a great marketing campaign. There’s a landing page on your website, you’ve sent an email out and you’re working your social media network. But not much has... read more
If I asked you right now: how much of your time do you spend stuck on admin, what would you say? A couple of years ago, Proudfoot Consulting published a productivity survey of 1300 managers in 12 countries. They... read more
While company brand building used to be very much the focus of publicity and public relations efforts, nowadays the trend has moved more towards building a personal identity or personal brand, based entirely around individuals. It is interesting to... read more
