Before you jump into marketing your business, product or service, and whenever you assess any possible marketing strategies and opportunities, you need to ask lots of questions. The following questions (I confess, there are more than 10 of them,... read more
People issues in the workplace can often be confusing, unpleasant and stressful to all concerned. Most of us have experienced situations where we have worked with a colleague who has a reputation for being ‘difficult’; or colleagues who seem... read more
Exporting is a tough game for any business. Yet technology has allowed small business to scale up their marketing like never before. If you can do it locally, or nationally, there is no reason why any SME cannot develop... read more
In order to learn from your mistakes, you must first make them… or should it be, in order to learn from your mistakes, you must first Google them? The mistakes that PR pros make are a popular topic, but... read more
Do you ever get caught up in achievement and success, and forget to enjoy the process of life? Do you find yourself taking everything WAY too seriously? Most of my clients, both business owners and professionals, get caught up... read more
Navigating conversations and navigating road trips – they each have their challenges. The map (or in the case of conversations, the protocol) may be difficult to read, or there may be times where the path seems arduous – an... read more
A photo draws our eye instantly to a page, demanding attention and making us read the story to find out the explanation for the picture. There is something incredibly powerful about a fantastic image, which is why you should... read more
Why blog? The most obvious reason, for me, is to express thought leadership. What are you an expert at? Everyone has some expertise to share customers, which leads to being seen as a thought leader in that area. For... read more
We all know that industry events are a great way to build your brand. But there are so many ways you can incorporate events into your PR and marketing strategy. It’s time to be creative in the way you... read more
Almost everyone at some point in their lives questions what life is about and the purpose of being here. As you develop your intuition, most people will begin to experience subtle changes in their life. These changes may lead you... read more
What do you choose? It’s never too late to get the confidence you desire in any area of your life. People talk about confidence as if it is something you either do or do not have. This is not... read more
How often do you walk away from any business feeling WOW, that was amazing? Your real competitive edge is in how your customers are treated, with every call, visit, email or view of your website a unique opportunity to... read more
