The term ‘Employer of Choice’ seems to be associated these days with big businesses, who have access to huge hiring budgets, the best employee programs and seemingly endless resources to throw around, but it really doesn’t have to be... read more
Yes foursquare is a game, but savvy business owners can also use it as an online marketing tool. In the 21 Easy Ways to Market Your Business Online eBook, Johanna Baker-Dowdell shows you how foursquare can allow you to... read more
So you’ve had a pretty good year and not given too much thought to tax? Perhaps it’s been a niggling worry at the back of your mind. Something you’ll deal with later? To get the best tax outcome, now... read more
Unless you are a total stranger to blogging, you may already know the importance of comments. If you want to get more engaged and responsive visitors to your blog, blog comment marketing is something you should consider doing. At... read more
How do you feel when you see a competitor gracing the cover of your favourite business magazine? Like it should have been you? When you’re running a business, it is so easy to get caught up the busy-ness of... read more
Two recent experiences have prompted me to look at my businesses more closely in terms of the intellectual property and business assets being generated. Over the past month, I have been setting up a new business with a colleague,... read more
The Messenger Group, managed by Lisa Messenger, is a brand engagement agency that specialises in utilising books and magazines as an extension of brand and as a marketing tool. This article explores Lisa’s experience with a business mentor and... read more
Margaret Byrne is the Principal Consultant for UGM Consulting. UGM works with clients in the corporate, public and NFP sectors. Those clients are interested in new ways of working that will make a measurable difference to their business. This... read more
Can Too, managed by Annie Crawford, is a program that trains mainly beginners to run an endurance event or ocean swim. In return for the professional coaching and organised training program, Can Tooers raise funds for Cure Cancer Australia.... read more
Gone are the days when potential customers use the paper Yellow Pages to find your business. Research is now done online, so make sure your business can be found there. List your business on Google Maps/Places, business directories... read more
As Conference Managers, we are often asked whether we use Facebook Ads to promote our events and more importantly, whether they work! This short article captures some of our learning in marketing, both B2B and B2C events, through Facebook... read more
Your company website is another member of your sales team. If promoted correctly, thousands of potential and existing clients will view your website regularly. Is the information on your website convincing potential clients to purchase from you over the... read more
