When we think of business travel, our immediate thought may be of overnight trips interstate or perhaps a week long international stint. But for thousands of women each year, a business trip involves being away for home for much... read more
There is more to generating publicity for your business than the media coverage you receive. Like all marketing, there is no point investing in PR unless you measure the results. I’ve written a lot about putting together a PR... read more
“Seventeen years into my corporate career, I got cancer,” Kaye Wright shares. “That was a real wake up call which forced me to slow down and to stop and evaluate my life. I realised there were some things which... read more
Small business and fast growing entrepreneurial organisations who are looking to service more clients and bigger projects faster and more efficiently have always been creative in how to manage this growth in their organisations. One of the key strategies... read more
Collaboration is an essential ingredient for teams to operate in the high performance space, yet few people really experience it. Most people experience compromise and mistake it for collaboration – people hang on to their own agendas when they... read more
Now, more than ever, business owners are spreading their stories and generating their own PR. Your passion about your business is what interests the media, but what happens when a brand or PR agency approaches you in the hope... read more
Are you looking for another way to share your knowledge, showcase your expertise and promote yourself or your business? Writing an eBook might be the answer! Writing an eBook can give you instant credibility and allow you to... read more
With more and more employers in workplaces today understanding the value and importance or making the correct hiring decisions the first time, it may seem surprising that the process of reference checking has declined significantly in recent years. When... read more
I’ve written many times before that it is essential for all workplaces to have a social media policy. Recent Fair Work Australia decisions reinforce this point and emphasise the importance of a good strong social media policy in the... read more
Whatever your business does, it will be positioned somewhere on the following line: Extreme Price Taker Extreme Price Maker What Are Price Takers? Price takers operate businesses where the sales price of products/services is dictated by highly... read more
It is commonly known that there are specific niches in the online arena that are significantly harder to market to, and not always for the obvious reasons. Every online marketing expert comes across such a client at one point... read more
How are you tracking with your New Year’s resolutions, or the intentions you set at the end of 2012? For years I made the same resolution on December 31: lose weight. Some years I did, and others I put... read more
