Part 4 – Diagnosing Penguin 2.0 Problems for Small Biz Owners Matt Cutts, CEO of Google has always said that user experience is the most important part of any website. This means that every single algorithm change is designed... read more
Part 1 – The Facts of Google’s 23 May 2013 Penguin 2.0 Update So, you’ve been bitten by Penguin 2.0. Your traffic is suddenly down, possibly WAY down. You’ve Googled it and it seems it all started when Penguin... read more
Part 2 – Diagnosing Penguin 2.0 Problems for Small Biz Owners Reversing the SEO effects of Penguin 2.0 can be simple or very, very difficult. If you outsource it, you might be looking at some big fees, as it’s a... read more
Part 3 – Diagnosing Penguin 2.0 Problems for Small Biz Owners When someone types a word into Google when looking for your product, that word is called a keyword. When that keyword is turned into a link (using HTML... read more
Part 4 – Diagnosing Penguin 2.0 Problems for Small Biz Owners Matt Cutts, CEO of Google has always said that user experience is the most important part of any website. This means that every single algorithm change is designed... read more
If you’ve ever bought a property, you will know the process involves a lot of research and talking to different real estate agents before you find something that is just right. There are many similarities between buying a home... read more
Having a presence online is an excellent way to build your profile. Blogging, article marketing, commenting on articles and blog posts and social media updates are all great opportunities where your words can shine, but they can also be... read more
A simple way to ensure business profitability and healthy cash flow is to focus on what drives both. What drives revenue needs to be understood. How saleable is the product or service and what’s the market? What marketing is... read more
I’ve already explained how your homepage is your most important page when it comes to conversions. It really makes or breaks whether your website is a killer converter or if it’s a digital lemon. Then comes the ‘about us’... read more
“How do you find the time to manage all of this social media stuff?” That’s one of the most common questions I’m asked whenever I present. And sometimes, I get the sense that people are hoping that it’s so... read more
Social media is a helpful communication tool for businesses as it allows them to communicate directly with customers and engage them in conversations. Social media can also help you to increase your customers’ brand awareness and find new contacts... read more
Does your résumé include a career objective statement? Some recruiters see them as a way to gain additional insight into a candidate’s application, while others don’t feel they add any real value. Whichever position you take, because recruiters spend... read more
