I’m a fan of QR codes or “real-world hyperlinks” as a business marketing tool. QR codes are 2-dimensional bar codes that represent data such as a website URL, a phone number, or other content. Using a QR code reader... read more
The Third Screen author Chuck Martin believes small businesses have an advantage when it comes to the rapid movement and instantaneous nature of mobile technology and mobile marketing. “They have less infrastructure and things in the way, essentially, between... read more
So, you’ve got a business idea, a great vision of where you want your business to be and a plan of how to get there. All you need now is some money. With a little homework you can be... read more
Market Analysis is an important indicator of how well a business is doing in the marketplace compared to its competitors. A Market Analysis can be used to identify the potential of your business by ascertaining: Size of the... read more
Word of mouth has always been an important part of business development. The power of personal experience, shared by real people, is enormous. Asking for testimonials and reviews is an easy way to share proof of your awesome. But,... read more
The competitor analysis simply looks at what your business’ competitors are doing in the marketplace. More specifically, an analysis provides insight into how the activities of competing businesses on your radar compare to your own business activities. This offers... read more
According to Wikipedia, relationship marketing was first defined as a form of marketing developed from direct response marketing campaigns that emphasize customer retention and satisfaction, rather than a dominant focus on sales transactions. I like to take it one... read more
If you have written a business plan for your business, how often do you look at it? A business plan’s first purpose is to act as a road map for your business. It acts as a framework through which... read more
Just five years ago if you were a blogger you were seen as a geek, a computer nerd or even a little strange. Blogging is in fact just another term for online self-publishing in a world now dominated by... read more
Now 2014 has moved into its second month (don’t ask me how that happened), I’m assuming your PR plans for the year have already been put into action. I think it’s fair to say those PR plans will include... read more
Starting a business can be a difficult yet rewarding journey with many challenges and successes along the way. A start-up requires a huge investment of time, energy and money and you have to be prepared to get knocked down... read more
The people engagement and recruitment process in small business can be tricky. After the task of identifying the needs of your business, Kristy-Lee Billet of Footprint Recruitment suggests that the next step is to outline job descriptions and target... read more
