As a passionate supporter of women in business, I attend many conferences, seminars and read loads of information about how to “make it” in your career. What I’ve observed apart from the juggling roles many women face with home... read more
Every successful SMS competition or trade promotion campaign starts with careful planning. Before you proceed, define exactly what your business objectives are and clearly identify how you will engage with your target audience. Here are some specific business benefits... read more
So many businesses these days figure that they don’t need to worry about talking to us or providing customer service, because we don’t expect it any more. They are wrong! Think about your best experience in business and invariably... read more
When I talk to clients, I often ask “Do you send out the Fair Work Information Statement?” and, admittedly, many of them look at me blankly. I then let them know that they have a legal obligation to send... read more
So many businesses these days figure that they don’t need to worry about talking to us or providing customer service because we don’t expect it any more. They are wrong! Think about your best experience in business and invariably... read more
Once a male-dominated industry, the auto industry has undergone a sex change. In recent years, the stereotypes against having women in the auto industry have been changing worldwide. Women are now regularly joining careers in areas such as automotive... read more
Women have been and are making their mark in every field. Still due to the minority, challenges faced by them are much more severe than those of their male counterparts. However, the following attitudes and strategies, when implemented, can... read more
In small business, flexibility is a key, contributing factor to making your business work. Flexibility allows you to shift focus to meet market demands. Whether flexibility means changing your business model, your pricing structure, your staffing policies or your... read more
Smart phones and tablets have made it possible for us to watch videos, listen to podcasts, read eBooks and consume information while ‘on the go’. Here are four considerations for mobile content. 1. Attention Spans Are Short The long... read more
In The Power of Foursquare webinar, author and business communications expert Carmine Gallo dives into the specifics of attracting customers using foursquare. ——————– Eric Schmidt, CEO of Google, recently said that the future of computing is social,... read more
I have one of those “for love” businesses. Sure, I’d prefer it was more of a “for profit” business, but it’s definitely getting there! BUT, when it started, the motivation was love. I first had a dream of starting... read more
Risk. Whether you’ve just started a business or you’re well established, at times you’ll need to take a risk in order to grow. But, putting your personal assets and business future on the line by not insuring your assets... read more
