When you are confronted with an objection in sales, do you think ‘great’ or do you cringe? Great sales people actively look for objections and so should you – here’s why and how. Where do objections come from? There... read more
Last week marketer John Jantsch joined a live audience with HerBusiness to discuss his latest book, Duct Tape Selling – Think Like a Marketer, Sell Like a Superstar. During the interview with HerBusiness’s Suzi Dafnis, he explained that: the... read more
Twelve years, two billion people and countless case studies on the business benefits of social media later, professionals get that it’s important. This is a step in the right direction but a far cry from having a social-first mindset.... read more
We live in an exciting and dynamic era for business. Technology is constantly evolving to improve communication and efficiency in managing customer portfolios, allowing businesses to manage more portfolios simultaneously and get work done faster and smarter. But as... read more
The single most important task that you must absolutely get right when hiring staff for your small business is to ensure that the employment arrangements are compliant with Australian employment regulations — no use moaning as the rules are... read more
For several years now, retail has focused heavily on price, with large department chains such as Kmart and Big W making cheap prices their common mantra. However it is mindful to note that not all purchasers are after bargain... read more
Measuring work performance is probably the most difficult task that any employer, including small business employers, can attempt. We intuitively know what good work performance is, but it’s really difficult to put into words. Nevertheless, it’s a task worth... read more
This week while judging a selection of entries for the 2014 AusMumpreneur Awards I was struck by something I’ve considered before, but had never thought about seriously: women business owners don’t back themselves. The last question of the 11... read more
The world has gone mobile! More and more people now use their smart phones to search for things on-the-go rather than sitting in front of computers at home or in the office. Each day, over 650,000 Android phones are... read more
After you have done all the hard work preparing your resume, applying for the job, researching the company thoroughly and then completing a fantastically good interview, don’t just leave it and hope for the best! Give yourself the best... read more
As people become more familiar with social media, they can use this ‘free’ form of marketing to generate awareness for their business. I put ‘free’ in inverted commas because it does have a cost – your time. I have... read more
Noe Munoz started working at Early Childhood Australia by chance, as a part time job whilst she studied. Now, she is their Social Media and Marketing Officer. In this role, she creates and schedules content for social media sites,... read more
