Take control with Evernote
When you’re in start up mode and have a million things to work on and out, it’s easy to be overwhelmed. It helps to maintain a clear focus. I know this is easy advice to give and harder to... read more
Planning a webinar? Consider motivations, format and timing
A good webinar is one that has been well thought through and planned. A good plan starts when you narrow down and focus the message and desired outcomes of the webinar, schedule with enough time to market effectively and... read more
How to get your newsletter opened
Newsletters are an important form of communication between a customer and a company. But, when your customers’ inboxes are filled with hundreds of emails every day, how do you make sure your newsletter stands apart and doesn’t go straight... read more
Why webinars are a great addition to your content marketing strategy
Webinars are still quite new in the Australian business marketing landscape and so are a great way for YOU to differentiate you business from its competitors. Webinars provide the opportunity to grow relationships between your company and your customers;... read more
What Would You Recommend?
Making recommendations is a great way to enlist a prospective buyer into doing business with you. But only if your recommendation is really catering to their burning needs. One of my favourite things to do is to try new... read more
PR tactics from Party Tricks
The (very) grey area where media and politics collide is always something that gets my attention. I love watching any new TV show that delves into this topic so I was excited when Party Tricks launched last week. Channel... read more
Constructing a personal brand through Social Media
Personal branding can be described as selling yourself. Thanks to social media, it has become much more important than ever before. Broadcasting ourselves Social media is a wonderful platform from where we can broadcast our personal messages so that... read more
Five popular posts from the herBusiness Blog
Since 2009 the herBusiness blog has presented over 1,500 posts to its audience of national (and international) readers, women in business. Authored by a talented group of women business owners, the herbusiness blog keeps ABN customers up-to-date with changes in... read more
Have you carved out your niche online?
For an entrepreneur trying to grow their business online, it may seem like there’s an endless supply of exposure to be gained. And while there’s plenty up for grabs, you need to remember that your competitors are also fighting... read more
A complete customer experience. End to end.
The difference between a good customer experience and a great customer experience is the little experiences your customer has along the buying journey. Whether I’m having a quick lunch or an elaborate dinner, the dining experience has a lot... read more
5 of the most effective types of Lead Magnets you can offer your prospects
What are the most effective types of lead magnets you can offer your prospects? Lead Magnet expert Michelle Falzon summaries the benefits of five lead magnets. 1. eBook This is one of the most well-known and popular types of... read more
5 BIG Lead Magnet Mistakes Most People Make
Are you making any of these five lead magnet mistakes? 1. No BIG Unifying Idea Many lead magnets fail because they are not centred around one BIG IDEA that makes it easy for your prospects to realise “this is... read more