There is a saying that an arrow can only be shot forward by pulling it backwards. Likewise, your business can only propel forward if you take the time to pull back and look at the year past. We are... read more
We have all seen “A Christmas Carol.” And if you have not, I strongly recommend watching it; but this time, view it as the lead driver for your business future success rather than the feel-good Christmas movie. Often in business,... read more
The new financial year is almost upon us and now is the perfect time to start thinking about your financial goals for the upcoming year. There are a number of different ways to work out what you want the... read more
While all of us should be thinking about our targeted audience, there are some businesses that need to be extremely careful when marketing to their customers. These are businesses that are marketing products or services within a sensitive niche.... read more
Do you remember how much fun you had with a rainbow of coloured pencils and a pad of paper as a child? I know I did, but somewhere in the growing up and being an adult process, I forgot... read more
Recently I read a very good book; Quiet: The Power of Introverts by Susan Cain, which got me thinking about Introverted Leaders. I have long held the belief that we are all capable of being great leaders, , whether... read more
Manufacturers often need people to sell their goods. Perhaps it’s a geographical issue: you might be expanding into new territory and can’t be physically present to service your client base. Or maybe it’s a skills issue: you’re good at... read more
There is no question that honest, open communication is vital to effective leadership. But honesty is not always well received, so how do we keep communication positive? Most of us say we want to know the truth, we often... read more
There are a number of reasons why you should write your own eBook: to establish yourself as an authority, to create new leads, and even to make a profit. eBooks are a great way to advertise your services and... read more
Mathew Beeche spoke with HerBusiness in the Marketing on a Shoestring webinar. Mathew shared his favourite marketing techniques. Become an authority on what you do “Perception is reality” Most of the people you see talking on television (the experts on... read more
If courting investors Shark Tank-style sounds too far out of your comfort zone, crowdfunding could provide the funding injection you need without the nerve-wracking television appearance. Crowdfunding is when a large number of supporters (the crowd) contribute a small... read more
You have what you think is a brilliant idea for a new business, or you have an entrepreneurial seizure thinking that you can have more money and more freedom if you run your own business. So you set up... read more
