The future of your business
When you started out in your business you would have had a picture of what you wanted the business to look like. You would have taken the good parts of companies you’d worked for in the past and put... read more
5 marketing lessons from Prince
2016 has been a tough year for ageing creative icons – and we’re only a third of the way in! So far we’ve mourned the deaths of David Bowie, Alan Rickman and now, Prince. I distinctly remember singing along... read more
19 April – Keep on Learning and Stay Open to New Ideas + Are You Forgetting Things?
One of the best ways you can stay ahead in business is to stay in the learner’s seat and access regular education, so you’re up to date with what’s working in marketing, sales, management, finances and personal development and... read more
Workplace mentoring and the X factor
We all know that business success relies on finding a competitive edge that truly meets a market need and then using it to generate strong profitability. Introducing a simple workplace-mentoring program could be the first step in helping you... read more
Is your bigger vision killing your business?
We all have a big vision of what we want our impact in the world to be (even if we haven’t said it out loud yet). But often, this vision can be the thing that causes our business to... read more
What to do when the plan goes “wrong” – a personal story
I’m a planner. I love having a plan. How about you? But sometimes (maybe even a lot of the time), things don’t go as planned. As I speak with women all over the country at our Roundtable events and... read more
How to Create an Effective Lead Magnet to Boost Your Sales
I’ve been in marketing for a long time, but now and then, a strategy comes along that is truly revolutionary. It changes the way we do things and it produces results like nothing else has. Lead magnets is one... read more
Overcoming the shady underside to starting your own business
While it is great to be able to be our own boss, it is not always possible to focus solely on the things we’re strong at and on the things we love when starting out. We just have to... read more
12 April – Believe in yourself: Have an unwavering belief in yourself and the rest will follow.
When you’re in business, you come up against a lot of “nos” – the person who won’t buy your product, the supplier who won’t give you the right terms, the customer who just can’t be made happy. The emotional... read more
The surprising truth about building a brand community
Let’s face reality. The social space is no longer the free ride it used to be, and as a business owner you’ve probably gotten really good at being creative with your resources, time and money to compensate for this... read more
Is your team in the dark when it comes to what they should be doing?
Your business is going ‘gangbusters’ as you always knew it would do. You are working at a hundred miles an hour and things need to get done, but you can only be in so many places and do so... read more
The 8 essentials for turning around a culture of dysfunction
When things aren’t working in an organisation over a long period of time, you can usually trace the source of the problem to organisational culture. While it’s true that culture is a tough ship to turn around, all is... read more