At the risk of sounding like an insurance commercial, have you thought about what would happen to your business if you weren’t there? In this case, I’m not talking about your permanent disappearance, rather what would happen if you... read more
There’s no doubt having an avatar of your ideal client makes a difference when you’re writing for business. At last, someone in your sights as you create blog posts, emails and newsletters, videos and podcasts. Constructing an avatar means... read more
The first branding was applied with branding irons. Brands were the identifying marks burned into livestock and slaves, to signify ownership. Your business brand means a lot more than that now. What is a brand? Your brand is everything.... read more
Big milestone – you have your first few permanent or casual employees and work is starting to get done. You’re no longer doing BD, programming, marketing, secretarial work, accounts and being the ‘chief bottle washer’ – phew! But hey…... read more
Lisa Messenger, founder of Collective Hub, is a bundle of energy. She’s always on the go — busily growing her business internationally. How does she managed to stay smiling and healthy despite a crazy-busy schedule? We asked her about... read more
“Knowledge is power” is a saying that has been attributed to Sir Francis Bacon. This has been used in many different ways including encouraging students to continue their education. In a business context, knowledge is also power. But knowledge... read more
Ernest Hemingway famously said, “There is nothing to writing. All you do is sit down at a typewriter and bleed”. Writers are vulnerable and often bare more than planned because the words start to take on a life of... read more
“One of the best lessons you can learn in life is to master how to remain calm.” — Catherine Pulsifer Being in business, you are fairly guaranteed that you are going to face some difficult situations and interact with... read more
Done well, email marketing is a gift from the marketing gods. It’s cheap. Effective. And just about anyone can do it – whether you’re starting out with a small list or you have a large business serving thousands of... read more
In my last blog for HerBusiness, I talked about Getting Started on Social Media. This blog is part 2 in the series and focuses on the more detailed marketing aspects of social media. With today’s technology social media marketing... read more
Celebrations are an interesting thing. We have birthdays, Father’s Day, Mother’s Day, the Queen’s Birthday and even a Secretary’s Day; but when was the last time you celebrated your business? Yes, you might have an anniversary and acknowledge that... read more
If you’ve checked out our YouTube channel, you’ll know that we’ve been creating videos for a long time. However, I don’t find doing video the most natural thing in the world – but I realise its power as a... read more
