The Growth Shift
Turn Your Leads Into Customers
3 November 2026
Online
Free - Growth Network Members Only
Getting more leads isn’t always the answer.
Sometimes the bigger opportunity is doing a better job with the people who are already finding you, following you, enquiring, clicking, downloading, attending, asking questions — but not yet buying.
Because there can be a lot of money sitting in that gap between interested and customer.
In this month’s Growth Shift, we’re going to look at what happens after someone shows interest in your business — and how you can make it easier for more of the right people to take the next step.
Whether you sell services, products, programs, consulting or something else entirely, we’ll look at the journey from lead to customer and identify where people may be getting stuck, dropping away or simply not being given a compelling enough reason to buy.
Together, we’ll look at:
- Where your leads are currently coming from — and which ones are most likely to become customers
- What happens after someone first raises their hand or shows interest
- Where potential customers may be getting confused, losing interest or dropping away
- Whether your offer and messaging make it clear why someone should choose you
- The follow-up opportunities you may be missing
- How to stay connected with people who aren’t ready to buy yet
- Simple ways to improve your sales process without making it complicated or pushy
- The numbers worth knowing so you can see where your biggest conversion opportunities are
You’ll leave this Growth Shift having identified where you’re losing potential customers and the specific changes you can make to convert more of the leads you already have.
Because before you spend more time and money trying to reach more people, it’s worth asking:
What if more of the people already finding you became customers?
Event details
When: 3 November, 10.00 am – 12.00 pm AEDT (Sydney Time)
Venue: Online
Speakers: Suzi Dafnis
Price: Free – Growth Network Members Only
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About the speaker(s)
Suzi Dafnis
Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.
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