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– How to Create ANYTHING in Your Business…WITHOUT Burning Out! – with Michelle Falzon
On air:
1 August 2019
You’ve got things you want to CREATE in your business… products, videos, campaigns, ideas…
And, while that can be a lot of fun, when you put so MUCH of you into your business it can mean that you’re left depleted and less than enthusiastic about continuing to create.
So, how can you create at an optimal level AND avoid burnout?
Michelle Falzon’s 5-part creation “flow” makes life and business fun again… and also hugely productive, creative and successful in a way you can sustain and feel great about!
Listen to the HerBusiness podcast episode to hear:
- What the “Burnout Loop” looks like (and how to avoid it in 3 easy steps)
- The ONE VITAL STEP you might mistake as “procrastination” (and how it’s holding back the quality and quantity of YOUR CREATIVE OUTPUT)
- The 5-part Creation Flow that guarantees you A HIGHER LEVEL OF PRODUCTIVITY (and fun!) in your business and leads to long term, sustained success
- Why “self-care” is WAY more than getting a massage every now and then and the POWERFUL REJUVENATION STRATEGIES that will renew your passion and revitalise your business results overnight
- The two VITAL steps you must take BEFORE creating ANYTHING in your business that will dramatically uplevel your speed, outcomes and growth
- Why REACHING outside your comfort zone is part of the creative process and the surprising strategy you can do TODAY that will make this feel effortless – literally PULLING you forward to create what you are REALLY here to build in your business and the world
BONUS: Business Growth Audit
FREE report shows you exactly how you rate across the 8 Business Growth Zones which makes it really clear on what to focus on next to get more traction, get more results and go from solopreneur to growing and scaling a business. Get yours now at herbusinessgrowthaudit.com.
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About the guest(s)
Michelle Falzon
Michelle Falzon, Director of We are Content, has more than 25 years experience in marketing and communications from her early days in TV, radio and press (documentary films, TV and radio commercials) through to print (book publishing, magazines, marketing collateral) and on to her early adoption of digital marketing in the late 90s and early 2000s (websites, social media, CPM and PPC advertising, conversion funnels, ebooks, quizzes, online course creation and more). Combine that with several years specialising in event marketing for globally renowned speakers and thought leaders such as Tony Robbins, Robert Kiyosaki, Jay Conrad Levinson, Chris Howard and Cherie Barber and she has developed a unique and well-rounded combination of skills and experience.Her Mum will tell you that Michelle was a born communicator.From debating teams and writing the school play as a kid, she has always been attracted to the art of blending powerful storytelling with achieving a desired outcome. Whether it be producing a documentary film for international distribution, or designing a marketing campaign to fill a 1000 seat stadium, bringing the first-ever TED event to Australia, helping an author develop a strategic visual model that elegantly conveys their concept, writing an eBook, designing an online course or split testing headlines on a web page to gain a bump in subscriptions, she loves the power of a well-told message and has become known for helping speakers, authors, coaches, consultants and other thought leaders package, position and promote their ideas for maximum impact and results. Michelle’s marketing campaigns and strategies have involved the sending of well in excess of 100 million emails and the production of more than 100 digital marketing funnels, attracting more than 50,000 people to live events and tens of thousands more into webinars, ebook signups and online courses, generating more than $40 million in revenue, for a variety of industries from IT, finance and property through to personal development, management consulting, hospitality and more. In 2014, Michelle launched We Are Content, a specialty Content Marketing Consultancy that brings together her years of experience to focus on delivering strategic, content-centric digital conversion funnels, for thought leaders such as speakers, authors, consultants and coaches as well as for business owners looking to position themselves as experts in their industries.
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