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232

 – Speak with Impact and Win New Clients with Cat Matson

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Hosted by HerBusiness

On air:

6 July 2023

In this insightful interview we welcome Cat Matson, the CEO and lead facilitator of Impactful Presenters, to discuss the importance of effective speaking and presentation skills for women business owners.

Cat shares her expertise in helping individuals speak with confidence and authority, addressing common challenges such as rambling and imposter syndrome.

We explore why effective communication is crucial for business growth, both in attracting clients and building credibility.

Cat also provides practical tips for honing core messages and staying calm while delivering speeches or presentations.

Listen to Hear:

  • Understanding the significance of effective communication for women business owners.
  • The external and internal impact of ‘speaking with impact’ on attracting clients and building confidence.
  • Overcoming imposter syndrome by utilising a personal “earn the right” approach. (You’ll love this simple but powerful framework.)
  • Why creating a collection of “brag bag” stories establishes credibility and build rapport with audiences.
  • The power of focusing on small, incremental steps (lily pads) in delivering a clear message.
  • Embracing nervousness as a physiological response and reframing it as a natural part of the speaking process.
  • How to get started with speaking with impact.

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About the host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

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