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 – Zigging When Others Zag: Creating Success on Your Terms with Kate Toon

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Hosted by HerBusiness

On air:

8 August 2024

Are you working for your business, or is your business working for you?

Our podcast guest this week has figured out the system to make her business support her ideal lifestyle.

Kate Toon, business owner and award winning online marketer, has helped tens of thousands of business owners grow their businesses in unique ways. Kate, the author of Six Figures in School Hours, and Six Figures While You Sleep shares her insights on how to build a successful, fulfilling business while maintaining a balanced life.

In This Episode:

  • How to shape your ideal work week while remaining realistic with your expectations (a.k.a. Why the 4-hour work week is impractical for most people.)
  • Dive into the online digital marketing techniques that have propelled Kate’s success, including email marketing techniques, her SEO secrets, and all things messaging.
  • Learn Kate’s strategies for managing your time effectively – and get the scoop on how she manages to fit in time for family, work, her successful memberships, fitness goals, and more without burnout.
  • Discover Kate’s secrets to living a highly productive life that doesn’t burn her out.
  • Understand the importance of defining your own path to success and embracing your individuality – and how to leverage your uniqueness as a ‘misfit entrepreneur’.
  • Kate shares strategies on how to stand out in a crowded market, find your ideal audience, and go against the grain to create a unique and successful business.

For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.

Mentioned in This Episode:

 

Kate’s Offers:

Get Your Copy of Kate’s Books

6 Figures in School Hours — How to run a successful business and still be a good parent

Learn how to run a successful business without sacrificing precious family time in the new book by Kate Toon, 6-Figure Profit in School Hours. Discover practical tips on productivity, money management, and self-care to help you achieve your business goals while still being present for your children. This honest and inspiring guide also features real stories from successful business parents. Say goodbye to parent guilt and hello to a thriving business and happy family life.

Order Your Copy Of 6 Figures In School Hours

6 Figures While You Sleep — How to turn your services and skills into high-profit, low effort digital products

In Six Figures While You Sleep, Kate explains how you can transform your service-based skills into lucrative online products – from coaching and courses to digital downloads, memberships and masterminds.

Order Your Copy of 6 Figures While You Sleep

Learn How to Build and Grow Your Personal Brand

Get a FREE copy of Kate’s Personal Brand Workbook

Join the Popular “The Misfit Entrepreneurs with Kate Toon” Facebook Group

A place for those who have serious businesses, but don’t take the business world too seriously.
Join the Group

Subscribe to the HerBusiness podcast:

For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.

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About the host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

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About the guest(s)

Kate Toon

Kate Toon

Kate Toon is an award-winning SEO copywriter and SEO consultant with almost two decades of experience in all things advertising, digital and writing. Originally from the UK but now based just outside Sydney. She has worked with big brands such as eHarmony, Curash and Kmart. And she’s helped countless small businesses produce great content and improve their copywriting and SEO. Kate is also the founder of The Clever Copywriting School and The Recipe for SEO Success eCourse, as well as co-host on the Hot Copy Podcast. She presents the Write for Business show for the Dale Beaumont’s Brin.ai app and recently launched The Copywriting Conference – Australia’s first dedicated Copywriting Conference.

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