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277

 – How to Use Email Marketing and Automation Systems to Grow Your Business with Jovana Vujnic

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Hosted by HerBusiness

On air:

10 October 2024

Let’s dive into all things email marketing automation. If you’ve ever felt overwhelmed by email marketing or wondered how to make it truly work for your business, this episode is packed with practical advice that you can incorporate right away.

Our incredible guest, Jovana Vujnic of Bumper Leads, is an expert in all things email marketing and automation systems. And she’s letting us in on how small businesses can leverage email marketing systems to not just capture more leads, but engage and convert them into loyal customers – all while freeing up your time.

Here’s what we cover in the episode: 

  • Discover how email marketing systems can turn casual visitors into loyal customers.
  • Learn how to segment your list effectively to get the right messages to the right audience.
  • Walk through the steps to set up an automated email campaign that keeps customers engaged over the long run WITHOUT the constant manual work.
  • Find out how to get started with automation without feeling overwhelmed by focusing on simple, manageable steps (no advanced tools needed).
  • Learn how to use analytics to make even better email campaigns and understand what metrics really matter.
  • Get Jovana’s advice that she wishes every business owner knew when starting their automation journey.

Whether you’re just getting started or you’re already using automation throughout your business, Jovana’s insights will give you such a fresh perspective on how to use your email marketing system more effectively. Let the automation system do the work for you – so you can save time and do more of what you love.

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About the host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

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