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 – Stories That Stir (and How to Use Them in Your Marketing!) with Monica Rosenfeld

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Hosted by HerBusiness

On air:

14 August 2025

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This week, Monica Rosenfeld of Stories That Stir joins us to dive into the power of stories, and how you can use your story to cut through the noise – be it in your emails, your social media, or out on the stage.

With years of experience as a storyteller, business owner, and speaker, Monica shares exactly how women business owners can use storytelling as their most powerful marketing tool.

We’re talking about using stories to attract your ideal clients, show up more confidently, and rewrite your internal narrative on this week’s episode – because YOUR story is worth telling.

Here’s What You’ll Discover in the Episode: 

  • The science behind storytelling and what exactly happens in your brain and body when you hear a story (and why that emotional connection is SO strong!)
  • How sharing YOUR story can cut through marketing noise and help you stand out in a saturated space
  • Why your humanity is your greatest asset, and how sharing personal stories with purpose can build instant trust and connection
  • How to share with vulnerability WITHOUT compromising your credibility or trustworthiness
  • Monica’s incredible story-mining tips to help you find the right stories from your life (without feeling forced to overshare!)
  • What makes a story truly shine (from universal story structures to emotional hooks to strategic vulnerability)
  • Hear Monica’s own journey of how the COVID lockdown inspired her to launch Stories That Stir.
  • And so, so much more…

 

 

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Mentioned in This Episode:

The HerBusiness Network

HerBusiness Trailblazers – Join us in Crete, Greece, in October

Stories That Stir Global Events

Magnetic Brand Storytelling Masterclass

Episode 313 – What If You Followed That Hunch? The Power of Pursuing Curiosity in Business with Valerie Khoo

Reviewer – Kate Tribe – Shop

Subscribe to the HerBusiness podcast:

For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.

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About the host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

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