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341

 – The 6 Marketing Trends Shaping 2026 — Predictions from Leading Marketers

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Hosted by HerBusiness

On air:

1 January 2026

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To kick off 2026 as The Year of Leverage, I’m sharing the six marketing trends that will shape how successful businesses grow this year. And to do that — I’ve tapped into my network and asked world-renowned marketers and entrepreneurs for their 2026 predicted trends.

This episode is a goldmine of marketing knowledge from some of my favourite successful business owners.

Featuring: Dale Beaumont (CEO of Business Blueprint), Omar Zenhom (host of the popular $100 MBA Show), Sharon Pope (master life coach and best-selling author), Stu McLaren (Founder of membership.io and creator of The Membership Experience), Tina Tower (CEO of Her Business Empire), Matt Diamante (Instagram strategist and SEO expert), Susan Bradley (former guest and CEO of The Social Sales Girls), Tracy Harris (CEO of Tracy Harris.co and host of the Mums with Hustle podcast), and Ingrid Angehrn Dewulf (CEO of Style Me Happy) and Gabbi Kitchener of the Art of Flow for their contribution to this episode.

What You’ll Discover in This Episode: 

  • The top 6 marketing trends that experts expect to see (and integrate!) in 2026 — and how you can put them into action.
  • Dale Beaumont’s plan to get his content in front of a larger audience this year, and the ONE strategy he’s focusing on.
  • The biggest change Omar Zenhom is making in his business in 2026, and why he thinks it will pay off.
  • Why Sharon Pope believes that your authentic voice is going to be more critical than ever to gaining the trust of your audience.
  • The importance of nurturing your audience (while leveraging your workflow) with Stu McLaren.
  • Why Tina Tower is doubling down on her paid ad strategy — and why she’s experimenting with her creative this year.
  • The multi-media approach that Matt Diamante will be using to bring in more leads and higher conversions.
  • How Susan Bradley is tapping into a new social media strategy and going all-in on short-form video.
  • Why storytelling and intimate conversation with your audience is going to make or break your audience’s trust with Tracy Harris.
  • The power of showing more personality and opinions in your social content, launches, and paid programs with Ingrid Angehrn Dewulf.
  • And, why Gabbi Kitchener has made the bold move with AI-FREE marketing in 2026, and the value of authenticity.

 

 

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Mentioned in This Episode:

The HerBusiness Network

Dale Beaumont (CEO of Business Blueprint)

Omar Zenhom (host of the popular $100 MBA Show)

Sharon Pope (master life coach and best-selling author)

Stu McLaren (Founder of membership.io and creator of The Membership Experience)

Tina Tower (CEO of Her Business Empire)

Matt Diamante (Instagram strategist and SEO expert)

Susan Bradley (former guest and CEO of The Social Sales Girls)

Tracy Harris (CEO of Tracy Harris.co and host of the Mums with Hustle podcast)

Ingrid Angehrn Dewulf (CEO of Style Me Happy) 

Gabbi Kitchener of the Art of Flow

HerBusiness Podcast Episode 323:
Want more sales? Do these three things every month with Susan Bradley

HerBusiness Podcast Episode 327:
Grow Your Business Without Sacrificing Your Relationships – with Sharon Pope

Subscribe to the HerBusiness podcast:

For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.

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About the host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

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