A quick guide to video marketing for small business

Podcasts

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Videos are becoming an increasingly important tool for small businesses.

In this episode of Social Media for Small Business, Suzi Dafnis and Cat Matson interview social media strategist and coach Rachel McLean about why small businesses need high-quality, well-targeted videos, and how to get most from your video content.

Listen in to find out more about:

  • Where video fits in a social media content cycle
  • Using selfie sticks, and other technical tricks for recording high-quality videos yourself
  • Pros and cons of professional vs DIY videos
  • Learning from your competition
  • Why a call to action is so important and how to use one in your videos

Mentioned in this episode:

About the Hosts

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and...

I teach women who get nervous and tongue-tied in meetings, think aloud and ramble when presenting or experience imposter syndrome when asked to present, how to speak with confidence, authority and authenticity. I do this entirely online, through my program, Impactful Presenters. So if you have access to the internet...

About the Guests

Rachel McLean has become well recognised as a Social Media Strategist and Social Media Coach in South East Queensland. She has worked with over 400 small businesses across Australia on developing social media strategies that create brand exposure, lead generation and highly engaged online communities. Her clients range from start-ups on...