Topic Progress:

Ecosystems: The Secret To Your Email Marketing Success

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Click here to download the slides

Many people fail at email marketing because they don’t have a marketing ecosystem. They send ad hoc emails that are not leveraged for conversion, have no clear “next steps” and are made “one size” to fit all. Understanding your marketing ecosystem and where your email marketing fits in that ecosystem can revolutionise your email marketing results.

During this session you will learn the key elements of your ecosystem:

  • Getting clear on the PURPOSE of your email marketing – the WHAT.
  • Getting clear on the IDEAL AUDIENCE for your email marketing – the WHO (including a process for creating a buyer persona (Avatar) for each of your ideal clients. This step is so important it is at the foundation of your entire marketing system and you’ll learn why).

Handouts

Part 1 – Your Ultimate Desired Conversion Activity
Part 1 – Your Client Avatar
Part 1 – Your Client Avatar Interview Guide
Part 1 – Glossary and Tools

Also mentioned in Part 1

Book: “Ask” by Ryan Levesque – click here to buy now

Course Discussion

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About the Author

HerBusiness (formerly Australian Businesswomen’s Network) is a membership community that provides education, training, resources, mentoring and support for women business owners.